Who invented hot cheetos5/9/2024 ![]() "He has speaking fees between $10,000 and $50,000 for these speeches- including some on Zoom, Harvard Business School, for the Philadelphia Eagles, USC, Target-all over the place." Montañez had been doing different speeches throughout his career, but Dean said things have ramped up since Montañez retired in 2019. And that led Montañez to climb the corporate ladder and becoming this inspirational figure in Latino marketing, and motivational speaking in general," Dean said. After that, Montañez pitched the idea to the CEO, then the CEO flew out, saw the pitch, and the product ended up hitting markets. ![]() At first, he worked as a janitor, then a machine line worker, and came up with the idea for Flamin' Hot Cheetos in his telling. ![]() He has a memoir and movie coming out about his life and how he was working in Rancho Cucamonga at a Frito-Lay plant out there. "There has been a story going around on blogs, videos, and Richard Montañez has been giving a lot of speeches and public speaking engagements. The person in the center of the Flamin' Hot Cheetos debate is businessman Richard Montañez. Dean said Montañez didn't invent Flamin' Hot Cheetos, according to interviews with more than a dozen former Frito-Lay employees, the archival record and Frito-Lay itself.Businessman Richard Montañez has built a lucrative second career out of telling the story of how he invented Flamin' Hot Cheetos, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance.The story of how they were created and who created them has become the subject of much debate and controversy.With their spicy kick and neon-red flavor dust, Flamin' Hot Cheetos have inspired viral rap videos, Instagram-worthy menu items and streetwear.So it seems the movie may be a case of a man taking credit for something that was more a team effort but it does make it fascinating how many people are fighting for the credit for this snack. Frito-Lay has thanked him for his contributions as the argument rages. Montañez himself has claimed to have no idea anyone else was working on the same idea he did and stands by his accounts. However, it does seem that Montañez did make suggestions for additional snacks like Flamin’ Hot Popcorn. A 2021 Los Angeles Times investigation detailed more discrepancies. An internal investigation may have played a part in Montañez leaving PepsiCo in 2019. However, in 2018, Lynne Greenfield began making noise that she had developed the snack in 1989. When Montañez began taking credit for it in the 2000s, the company just let him do it, likely enjoying the good publicity. As much as Montañez has taken credit for it, there are records that the company was already working on the snack as early as 1989, two years before Montañez began working for the company. It’s the origins of the snack that people debate. That Flamin’ Hot Cheetos debuted in 1992 is an undisputed fact. What’s the truth behind Flamin’ Hot Cheetos? However, there may be a bit of tarnish on this “too good to be true” tale. The movie is based on his book and a great feel-food “rags to riches” account. Montañez rose up the ranks of PepsiCo to become its VP of Marketing. To say the product was a hit is an understatement, as it’s generated billions in revenue and rejuvenated the entire company. Impressed, the company agreed to a “soft launch” six months later, and in 1992, Flamin’ Hot Cheetos were produced as a full line. Montañez reached out to then-Frito Lays CEO Richard Enrico and, with research from the local library, pitched this version of the snack targeted at the Latino market. Taking home a bag of Cheetos, Montañez seasoned them with his own homemade spices to create a hotter snack. It recounts the story Montañez has told scores of times that, in 1991, he was a simple janitor when the snack machine at his office broke down. But how true to life is it, and when did these Cheetos first appear? The truth is a tad more complicated.ĭirected by Eva Longoria, the film is based on the book A Boy, a Burrito and a Cookie: From Janitor to Executive by Richard Montañez. The new movie Flamin’ Hot is supposedly the true story of how the famous snack was invented.
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